What is the Post-Production stage of a video?

Find out what happens in the post-production stage of creating a video.

If you ever wondered how those commercials or videos are looking so great, with all those effects and strange sounds. Find out what happens in the post-production stage of creating a video. By the time you finish reading this article, you’ll know what magical things are done to create the video result that is placed on the big screens, in front of everybody.

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If you ever wondered how those commercials or videos are looking so great, with all those effects and strange sounds. Find out what happens in the post-production stage of creating a video.

By the time you finish reading this article, you’ll know what magical things are done to create the video result that is placed on the big screens, in front of everybody.

What is the post-production stage?

In post-production, your finest takes and shots are combined, everything is edited to the required length, a voiceover is recorded, the movie is colored, and music and special effects are added. Your project execution will be handled by your video production team in every detail.

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What happens in post-production?

After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process of organizing, planning, and editing the actual video.

Edit your video

To make life easier for yourself, edit each clip down to its most important sections. Put these in a rough chronological. Organize and group your B-roll material. Then, begin working through the narrative and storyboard, correctly organizing your material.

Record a voiceover

If your film requires a voiceover, you may have to do it yourself or hire someone to do it for you (see the talent section of the pre-production process). Check that they are appealing to your target audience and that their delivery of the script reinforces your key message.

Add graphics, animated text, special effects, and music

Graphics, animation, and animated text can help bring your script to life by visually representing concepts and underlining key aspects.

The final component that can take your video to the next level is good music. Not every video requires music to play throughout. However, background music can fill space, mask audio snippets, and keep people focused.

After you've finished editing, it's time to render the video in the right format. The mp4 format is ideal for most platforms, including YouTube, Facebook, LinkedIn, and Twitter.

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Distribute and promote your video

The easiest way, and most effective, is to promote your video on social media platforms. Delivering your video to the right people could have a massive impact on its success, and on the ROI.

And if you want to save money, or at least not spend too much where it’s not needed, hire a team of professionals like Impact-media to take care of all the marketing that you need to do for your video:

Our services

Last words

And that’s the post-production process, my friend. Now you should know this is the cutting and slicing part of the video production process. If you’re too overwhelmed, consider outsourcing parts of the process to professionals, especially regarding producing, presenting, shooting, directing, and editing.

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